Web analytics for small and medium business

Data is key in measuring your digital activities.

Data analytics consulting for small business

As management theory pioneer, Peter Drucker, said — If you’re not measuring it, you’re not managing it.

We use web analytics to learn what’s working and what’s not and to inform the strategic decisions we make. We don’t operate only on ‘feel’. We capture the data to measure our work, we learn from the results and we use it to generate new ideas for ongoing optimisation.

Google Analytics

We prefer Google Analytics, because it’s one of the most powerful tools available, it’s simple to set up and, best of all, it’s 100% free. No matter what your budget is, you can afford it. With Google Analytics, you’ll have full visibility on how your website is performing, and the ability to learn about how your customers are behaving online.

Things you can learn with Google Analytics

  • How people find your website — where they come from, and which traffic sources make the most difference to your bottom line

  • What people do where they land on your site — where they browse (and for how long), the most common paths they take and where they exit from

  • Who the people visiting your website are — in terms of demographics, geography, and their general interests online

  • What the most popular pages on your site are — you’ll learn which pages are driving conversions and which ones aren’t doing much

All of this is super useful for understanding which parts of your website are successfully getting traction, and which parts need work to improve.

man using google analytics

How we can help

  1. We can audit a Google Analytics implementation to make sure your tracking is set up correctly

  2. We can set up a simple, good-looking Google Data Studio dashboard that gives you all the essential info in one place (we get that not everyone has the time or appetite to dig around an analytics platform)

  3. We can monitor your Google Analytics to make sure it’s tracking everything it needs to swimmingly

Get in touch

Every small business needs analytics. It’ll help you identify whether the money you’re spending online is worth it, and identify gaps that you can close to make more out of your investment.

If you need help getting started, we’re here to help. Get in touch for an obligation-free chat.