Email + marketing automation strategy

If you need help with your marketing automation, we can do an in-depth review of your setup. We can identify areas for improvement and give you campaign ideas to help you generate more sales from your ecommerce customers, or convert leads to loyal followers.

If you’re new to marketing automation, welcome — once you understand it, you’ll never turn back. We can guide you on how to get started, explain the process and map out a plan for key campaigns to get you going in the right direction. We can work at your pace, as we get that it can all be a bit overwhelming in the beginning.

What is marketing automation?

Marketing automation is all about using software to automate your marketing process. Using a marketing automation tool, you can target customers with automated messages across email, your website, social media and text (SMS). Messages are sent automatically, according to workflows (basically sets of instructions) that you define.

An example of a workflow might be:

Trigger: when a user adds a product to their cart but doesn’t complete a purchase
→ Action: Send an email reminding them to complete their purchase later 

Workflows often can be defined by templates, but they can also be custom-built from scratch. 

If you’re not automating, and instead are sending out emails manually in batches — it’s time to rethink your strategy: not just for the sake of efficiency, but also so you can start providing a more personalised experience to your customers.

Why do businesses use marketing automation?

Marketing automation can help you to:

• nurture leads with useful and valuable content that converts them to customers — or even advocates

• nurture customers with personalised, useful content so they can:

  • learn about getting the most from your product or service, 

  • take you up on any juicy offers, or

  • provide you with valuable feedback (combined with your social channels, hearing your customers out patiently here can be a fast track to success)

• reduce points of friction that make your customers’ lives difficult

Where we come in

Often, businesses set up their marketing automation workflows and forget about them. Really, what should be happening is a continuous improvement process. The goal is to keep optimising for incrementally better results, by reviewing your workflows and content, and making amendments based on their performance with real users. 

We can help you to:

• Run A/B tests to compare new ideas against your existing content (and see which works better)

• Identify new pathways to tackle along your customer journey, to help your customers either buy more, or learn more about your business and how you can help them

• Design the right content that’s most relevant to your customers’ unique behaviour 

• Analyse your results and provide you with clear recommendations to tweak your marketing plan and improve on your performance

Platforms we work with

We’re happy to review implementations from Marketo, Pardot, Mailchimp, Salesforce Marketing Cloud, Drip and Hubspot. We’ve worked with all of these platforms over the years.

Get in touch

If you’re feeling a bit bamboozled and would like to understand how it all works — we’re here to help. Get in touch for an obligation-free chat on 1300 692 007, or you can send us a message and we’ll get back to you.