What we do

Digital strategy to get you a better website

If you need a website - or you have one but it’s not getting you the leads or sales you’re expecting, we can help. We have decades of experience online across a range of areas. You can read about our expertise below.

If you’re not sure what you need, get in touch for a jargon-free chat.

 

Digital solutions

Here are some examples of the type of projects we can help with.

 

A new website

If you need a site that clearly outlines your services, efficiently sells your products, or is just a beautiful calling card for your business, we can plan and set it up. We specialise in out-of-the-box solutions that look great and don’t need a lot of customisation, so they’re highly cost effective. If you need any specifics that aren’t offered out-of-the-box, we can help with that too. 

Most importantly, we won’t just build a site and leave you to it. We’ll gain an understanding of your audience and look at data. We’ll outline how your users are currently finding and engaging with you, and we’ll make a clear plan that maps out continuous improvement moving forward. A site launch is not the end but just the start. Because there’s no point creating a good looking website if it isn’t going to be seen and isn’t going to increase leads or sales.

 

Increasing leads and sales on an existing website

We can look at your current site and find ways to make it do more for you. First we dig deep to understand your business goals and your company itself, so we can ensure any plan meets your expectations. We’ll then dive into the data to see how your customers are using your website. If you don’t have a way to track your users, we’ll put some tools in place. We’ll uncover what your audience is searching for, and we’ll get your site meeting these needs.  

 

Improving content on an existing website

To connect with your customers, you need to have clear and meaningful content. Messaging is king. If your users aren’t connecting with you how you’d like, and they aren’t finding what they need, it’s highly likely you’re not talking their language. 

Consistency is key to getting your message heard and remembered. We can simplify the existing content on your site. Or, we can establish a content strategy that defines your brand and the way you’d like to talk to your customers, and then help you to write new content. It’s critical that content is consistent in tone and style - it reinforces your brand and it makes your content memorable.

 

Our specialist skills

 

Digital strategy

Get a clear strategy for continuous improvement across your digital channels. We deliver definitive goals and tactics to achieve ROI and valuable growth opportunities. Learn more.

Content strategy

If you have a great looking site but your messaging isn’t clear, you won’t achieve great engagement. We can help you and your team create consistent, compelling content. Learn more.

Brand strategy

Effective branding builds trust and brings in business. We can help you create a distinctive, memorable presence with a strong brand identity — even in an overcrowded marketplace.

 

User experience (UX)

A great user experience is essential to the longevity of any business. We can make clear UX recommendations that will keep your customers happy and keep them coming back to you. Learn more.

search engine optimisation (SEO)

Getting found in Google is critical. We’ll give you a clear understanding of how you’re performing in search results and fix the things that aren’t doing what they should. Learn more.

Websites

We can build you an affordable, out-of-the box website on Squarespace, Shopify, Wix or your preferred platform and have you up and running in no time. Learn more.

 

Web analytics

We give you full visibility on how your website is performing, and help you see how your customers are behaving online. Learn more.

Conversion rate optimisation (CRO)

We can optimise the customer conversion path on your site — addressing these areas of an underperforming site is the quickest way to improve sales. Learn more.

email + marketing automation

We can analyse email and marketing automation setups and fire up campaign ideas to foster conversion on Mailchimp, Marketo, Pardot, and most platforms. Learn more.

 

Social media strategy

We can guide you on your social media, with a clear plan to engage your audience. Learn whether you’re succeeding or failing, and how to improve.

Customer experience

Every interaction a customer has with your business is critical. Get actionable plans in place for a positive, meaningful experience across all touchpoints and improve satisfaction.

 

Get in touch

hello@thesearchingmind.com
1300 692 007

Carlton North, Vic.
Australia 3054