About us
We exist to help small and medium-size businesses and startups succeed online.
We’re The Searching Mind.
We’re a consultancy based in Melbourne, Australia, that brings decades of specialist digital experience to every project.
We believe in the power of online — and we work with clients in Melbourne, across Australia and anywhere in the world.
We’re user-first in everything we do.
That means, we think from the perspective of your customers and help you to ensure you’re meeting their needs. We can identify what your audience’s needs are using data, analytics and all manner of digital knick-knacks.
And if you’re up for it, we’ll make sure your messaging is clear and speaks to your audience’s intent. We can build a strategy tailored to your business and carry that strategy through to a finished website. Or we can help you improve your current one.
We know how to grow your business
We can do all of this within the constraints of nearly any budget. We have methods to deliver end-to-end solutions for a fraction of the cost large agencies would charge. We’ve worked the full gamut: with startups and multinationals, across all departments, on both agency side and client side. We know how to bring agency-level quality and service to small businesses.
We always aim for change that brings real results for our clients — more leads, improved conversion, and hopefully the hearts of your searching minds. We make your challenges our own, and we love sharing our skills and knowledge to take you on the journey.
We get it
We’re a small business and we understand the challenges facing SMEs in the current economic climate. So most importantly, we believe in delivering work that will truly improve your business and your livelihood.
If we sound like the partner you need right now, and you want to understand what your customers are searching for and how to capture their attention, let’s meet minds.
Call 1300 692 007 or fill out your details below and we’ll be in touch shortly.
Our specialist skills
Digital strategy
Get a clear strategy for continuous improvement across your digital channels. We deliver definitive goals and tactics to achieve ROI and valuable growth opportunities. Learn more.
Content strategy
If you have a great looking site but your messaging isn’t clear, you won’t achieve great engagement. We can help you and your team create consistent, compelling content. Learn more.
Brand strategy
Effective branding builds trust and brings in business. We can help you create a distinctive, memorable presence with a strong brand identity — even in an overcrowded marketplace.
User experience (UX)
A great user experience is essential to the longevity of any business. We can make clear UX recommendations that will keep your customers happy and keep them coming back to you. Learn more.
SEarch engine optimisation (SEO)
Getting found in Google is critical. We’ll give you a clear understanding of how you’re performing in search results and fix the things that aren’t doing what they should. Learn more.
Websites
We can build you an affordable, out-of-the box website on Squarespace, Shopify, Wix or your preferred platform and have you up and running in no time. Learn more.
Web analytics
We give you full visibility on how your website is performing, and help you see how your customers are behaving online. Learn more.
Conversion rate optimisation (CRO)
We can optimise the customer conversion path on your site — addressing these areas of an underperforming site is the quickest way to improve sales. Learn more.
Email + Marketing automation
We can analyse email and marketing automation setups and fire up campaign ideas to foster conversion on Mailchimp, Marketo, Pardot, and most platforms. Learn more.
Social media strategy
We can guide you on your social media, with a clear plan to engage your audience. Learn whether you’re succeeding or failing, and how to improve.
Customer Experience
Every interaction a customer has with your business is critical. Get actionable plans in place for a positive, meaningful experience across all touchpoints and improve satisfaction.