User-first digital marketing
Get help with your website
Learn what your customers are searching for, how you can talk their language, and get better leads.
The Searching Mind is a team of digital marketing consultants helping businesses of all sizes to succeed online. More about us >
How we can help
Your website should let visitors know who you are and what you offer quickly and clearly.
We can guide you on three key areas that will optimise your site for users:
01 Your messaging
02 The usability of your site
03 How your site is read by search engines
1. Your content and messaging
Your website users want honesty, transparency and authenticity.
Your online voice should match the one you’d use in a face-to-face conversation if you could speak to each person directly.
2. User experience and usability
Your website should be simple, intuitive and let users reach their goals quickly.
It’s about user intent and user experience.
To win hearts and minds, help your customers find what they’re looking for fast.
3. How you appear in search engines
You don’t need a degree to understand how to get found in search engines.
If you’ve received advice about SEO and you feel confused, let’s get you some better guidance.
Our specialist skills
We know how to grow your business. We believe in the power of online — and we work with clients in Melbourne, across Australia and anywhere in the world.
Digital strategy
Get a clear strategy for continuous improvement across your digital channels. We deliver definitive goals and tactics to achieve ROI and valuable growth opportunities. Learn more.
user experience (UX)
A great user experience is essential to the longevity of any business. We can make clear UX recommendations that will keep your customers happy and keep them coming back to you. Learn more.
Content strategy
If you have a great looking site but your messaging isn’t clear, you won’t achieve great engagement. We can help you and your team create consistent, compelling content. Learn more.
Search engine optimisation (SEO)
Getting found in Google is critical. We’ll give you a clear understanding of how you’re performing in search results and fix the things that aren’t doing what they should. Learn more.
Brand strategy
Effective branding builds trust and brings in business. We can help you create a distinctive, memorable presence with a strong brand identity — even in an overcrowded marketplace.
Websites
We can build you an affordable, out-of-the box website on Squarespace, Shopify, Wix or your preferred platform and have you up and running in no time. Learn more.
Web analytics
We give you full visibility on how your website is performing, and help you see how your customers are behaving online. Learn more.
Conversion rate optimisation (CRO)
We can optimise the customer conversion path on your site — addressing these areas of an underperforming site is the quickest way to improve sales. Learn more.
Email + marketing automation
We can analyse email and marketing automation setups and fire up campaign ideas to foster conversion on Mailchimp, Marketo, Pardot, and most platforms. Learn more.
Social media strategy
We can guide you on your social media, with a clear plan to engage your audience. Learn whether you’re succeeding or failing, and how to improve.
Customer experience
Every interaction a customer has with your business is critical. Get actionable plans in place for a positive, meaningful experience across all touchpoints and improve satisfaction.
We’ll work with your tech stack
There’s a good chance we know the tools and apps you already use, but if anything’s new to us, we’ll learn it. We’re always discovering new ways to deliver better service and a more enjoyable experience.
